Morpho, Inc. (Headquarters: Chiyoda-ku, Tokyo; President & CEO: Masaki Hiraga; Growth Market: 3653, hereinafter “Morpho”) will jointly exhibit with MICWARE Co., Ltd. (Headquarters: Kobe City, Hyogo; President & Chairman: Kenji Narushima, hereinafter “MICWARE”) at “MWC Barcelona 2025,” the world’s largest mobile industry exhibition to be held in Barcelona, Spain from March 3 to 6, 2025.
Morpho has positioned the automotive/mobility sector as one of its strategic business areas and is working on developing and launching new solutions for the next generation. As part of the business co-creation initiative under the capital and business alliance concluded with MICWARE in 2021, the companies have been providing joint services leveraging their respective strengths.
At MWC Barcelona 2025, Morpho will exhibit new products, including the 3D point cloud generation technology “Morpho Visual Optimizer™” and the “Visual Positioning System,” in collaboration with MICWARE.
・Photogrammetry Software Incorporating the Latest Technology
Combines high-precision calibration methods with cutting-edge AI-based technology to generate highly accurate 3D point cloud data from captured images.
・Supports Diverse Inputs
Customizable for various inputs including smartphones and 360-degree cameras.
・Customizable for Various Inputs Including Smartphones and 360-degree Cameras
Achieves pinpoint position and orientation estimation using images in indoor shopping malls and between buildings.
・Implemented Purely Through Software
No special hardware such as beacons or large-scale infrastructure required for position estimation.
Exhibition Website: https://www.mwcbarcelona.com/
Dates: Monday, March 3 – Thursday, March 6, 2025
Venue: Fira Gran Via, Barcelona, Spain
Admission: Varies depending on pass type (Pre-registration required)
Organizer: GSMA
* The product name “Morpho Visual Optimizer™” is provisional.
Morpho is a research and development company specializing in “image processing/AI (artificial intelligence).” The company globally provides advanced image processing technology as embedded software, primarily to smartphone and semiconductor manufacturers in Japan and overseas. Additionally, Morpho offers AI-powered image recognition technology that analyzes image information captured by cameras on edge devices or in the cloud for the automotive and industrial IoT sectors, realizing various innovations through cutting-edge imaging technology.
Headquarters: WeWork, 11F KANDA SQUARE, 2-2-1 Kanda-Nishikicho, Chiyoda-ku, Tokyo
Representative: President & CEO Masaki Hiraga, Ph.D. (Science)
Established: May 26, 2004
Capital: 1,858,943,000yen (as of October 31, 2024)
Business Activities: Research and product development of image processing and AI (artificial intelligence) technology. Global deployment of software business for smartphones, semiconductors, automotive, and industrial IoT sectors.
Website: https://www.morphoinc.com/
Facebook: https://www.facebook.com/morphoinc
Morpho, Inc. PR Manager: Sato
TEL: 090-1051-0138
Contact Form: http://www.morphoinc.com/contact
*Morpho and the Morpho logo are registered trademarks of Morpho, Inc.
Copyright© Morpho, Inc. All rights reserved.
